Should I change the name?
|Having largely produced Vietnam: American Holocaust, I now turn to marketing it. I was talking with Monsour at the Jeremy Scahill event on Monday and he said don't market it, don't even use that terminology, just concentrate on getting information out to people. At the time I thought that was a good approach, now I think that's wrong. I want this film mainly seen by the people who are likely to vote for McCain, not
just the choir. Now my Cannes rep, Juri Kroll, has come back from the film festival with his feedback.
He thinks I need a more modern graphics package for movie posters, DVD case and title sequence because this is what draws people in [or not].
That I can easily agree with as I'm not terribly satisfied with what I got now. I've been struggling with poster designs this week. The main question is what design and from where. So if you know any graphics designers will to work on this please let me know.
He also thinks the current title "Vietnam: American Holocaust" will immediately turn off a lot people like his parents since they will see it as anti-American and they won't want to watch it. I also see the need to make it clear that this is a new doc., and not just something
dredged up from the past. The idea of a title change is a lot harder to swallow. First because I have had to fight and win some pretty intense
battles [ against Zionists] to maintain that title, and second because a significant amount of marketing is already invested in that title -
3780 links on a Google search for "Vietnam: American Holocaust", now the publicity form the KPFK fund drive, and also I've spent the last couple week setting up vietnamamericanholocaust.com.
There is no question about removing the charge that Vietnam was an American holocaust from the content. I certainly think I've made the
case and I've had no problem making that point even with McCain supporter types after they've seen the film. The problem is getting them to see it.
So I'm looking for feedback on the idea of a title change, as well as suggestion for an alternative title. On alternative I came up with last night is "Before Iraq there was Vietnam". And below is a graphic I wiped up in the middle of the night.